John Lavin


John Lavin, Co-founder
Our choice for healthcare options shouldn’t be dictated by insurance but by what matters most...personal goals.  With Mindful Matters Wellness we focus on what matters most to you by empowering your rights to quality care with flexible costs and time commitments.

John Lavin

John graduated from Marquette University with a Business Administration degree with specialties in Finance and Marketing. His base practical business experience comes from 14 years in the Loyalty and Incentive industry working with two of his startup companies, Destination Rewards Inc. and Incentive Response LLC. John also has 20 plus years in the Hospitality industry working 18 years for Hyatt hotels,  4 years with Doubletree and Promus Hotel corp and serving as Director of Sales and Controller for three hotels.

John began his entrepreneur career with co-founding StarCite Inc., an internet based startup, that grew into a $50 million per year company. John has since then started 6 additional successful startup companies, including Destination Rewards Inc., a $100 million per year rewards company, that was sold to Deluxe Corporation Inc. in 2013.

John has experience and has overseen all aspects of a start up company’s operations. His expertise includes sales, marketing, technology, accounting, general business development and management planning at both the corporate and individual business unit levels.  

John has developed revolutionary patented rewards programs, incentive concepts and strategies for consumers, clients and suppliers, and was named one of the 25 most influential executives in the Meeting and Event Industry by Meeting News (July 2000). 

Now branching into the Health and Wellness Industry, John looks forward to bringing his business expertise to this company, as well as share his appreciation for mindfulness, meditation and general health and wellness. John has been a student of yoga for the past 36 years and attributes his success to his mindfulness, and not just practicing his yoga on the mat but living it in many aspects of his life.